I'm Charlene— a researcher and storyteller on media, representation, and the trends moving culture.

From humble beginnings in the small-town South to climbing the Corporate Ladder, Charlene brings a warm, engaging, and authentic brand of leadership to her teams and her audiences. Charlene’s unique life experiences and background make her a natural champion for inclusion, creativity, and excellence. 

As a content and insights leader, Charlene has led research projects that leverage data in first-of-its-kind ways. Whether it's women's sports or Rural America, Charlene is committed to uncovering the unexpected with insights that change the way we do business and make inclusive content and advertising the norm. Charlene brings a creative mindset to market research and audience insights, including representation in media across the Black Diaspora and appropriation of Native American culture in sports. Her perspective helps center historically excluded audiences and position opportunities for understanding. 

ExecutiveWoman Media named Charlene to their 2023 Power 100 List in recognition of leaders who "are changing minds by challenging preconceived notions of how a company can be both equitable and highly profitable." In addition to her research published in Nielsen's Diverse Intelligence Series, Charlene has also been featured on Good Morning America, Blackweek, AdWeek, Possible, Afro Tech, Essence, SXSW, Cannes Lions, and more.

Charlene is most passionate about her favorite focus group: her family of four.