Meet Charlene

Charlene is driven, creative and determined to build a life she can be proud of. From humble beginnings in the smalltown South to climbing the Corporate Ladder, Charlene brings a warm, engaging, and authentic brand of leadership to her teams. Charlene’s unique life experiences and background make her a natural champion for inclusion, representation, and honest work. 

Since joining Nielsen's DE&I Team in 2020, Charlene has led research and insights projects that leverage Nielsen data in first-of-its-kind ways. From the Viewing Power of Black audiences to gauging support of sports fans to end appropriation of Native American culture as mascots, Charlene brings a creative mindset to Nielsen's measurement solutions to find innovative ways to spotlight historically excluded communities. 

Not only has her research been published in Nielsen's Diverse Intelligence Series, Charlene has also been featured in M&E Journal and contributed her voice to projects like Beyond Diversity: 12 Non-Obvious Ways to Build a More Inclusive World, NPR's In Black America and Be There in Five

One of the most impactful ways Charlene continues to lead change in the media industry is through establishing relationships and collaborating with partners like IllumiNative, Think Tank for Inclusion and Equity (TTIE), and the Global Institute for Black Girls in Film & Media. Through mentoring and speaking engagements, Charlene is committed to inspiring the next generation of media leaders to make inclusive content and advertising the norm.

Charlene is most passionate about her family of four. She lives in Maryland with her husband and their two children.