From humble beginnings in the small-town South to climbing the Corporate Ladder, Charlene brings a warm, engaging, and authentic brand of leadership to her teams and her audiences. Charlene’s unique life experiences and background make her a natural champion for inclusion, representation, creativity, and excellence.
Since joining Nielsen's Inclusive Insights Team in 2020, Charlene has led research projects that leverage Nielsen data in first-of-its-kind ways. Charlene brings a creative mindset to market research and audience insights, including perspectives on representation in media across the Black Diaspora and gauging support of sports fans to end the appropriation of Native American culture as mascots. Her perspective helps drive innovative ways to center historically excluded communities and position solutions for clients. Diversity Woman Media named Charlene to their 2023 Power 100 List in recognition of leaders who "are changing minds by challenging preconceived notions of how a company can be both equitable and highly profitable."
Charlene is committed to inspiring the next generation of media leaders to make inclusive content and advertising the norm.
Not only has her research been published in Nielsen's Diverse Intelligence Series, Charlene has also been featured on Good Morning America GMA3, Be There in Five, Afro Tech, Essence, SXSW, Cannes Lions and more.
Charlene is most passionate about her family of four. She lives in Maryland with her husband and their two children. She is driven, creative and determined to build a life she can be proud of.